Downsizing in Rieber & Søn

- Due to a significant decline in sales, we need to make adjustments in production and the sales organization, says director of the Norwegian operations, Ingrid Tjøsvold. In production there are the factories in Arna and Lierne that must reduce labor costs. The Arna factory produces the dry products that are most affected by the decline. Lierne will see a decline in 2012 because the products it produces have lost distribution in NorgesGruppen, the biggest owner of grocery chains in Norway. Within the sales organization changes and efficiency improvements will be a result of declining volumes. Changes in job content of sales positions are made to ensure that the most important tasks in the shop get high priority. Downsizing in sales will primarily be in support functions, and to a lesser degree in operational functions.